Archives for posts with tag: technology

Ben Markowitz is a UX designer at Intridea and he has created a font for people who want to make Inforgraphics but may not have the designer’s skill to make a Reddit worthy post. The font is called Stately and it is available for free. The symbol font is easy to use with basic HTML and CSS skills. With a few lines of code, you can have an entire map of the United States with each state being customizable. Best of all, because it is a font, Stately can build you a map any size you want and never appear out of focus.

Markowitz told FastCompany he initially started with the 13 American colonies, but after seeing how well the fonts lined up, he continued all the way to the Pacific.

If more designers pick up where Markowitz left off to create font maps of other countries, it could be possible to create a dynamic map of the world with a few lines of code.

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Verizon Wireless is launching a new premium ad service for advertisers. The precision marketing effort is called Verizon Selects. The goal is to allow advertisers to send customers advertisements based on the use of the internet and apps on their smartphones. The program also utilizes location data to help deliver coupons and other promotions tailored to a users interests. AT&T has a similar program in place as well.

Verizon defends the service by saying the ads will benefit the user. Before any customers jump ship, Verizon says customers will only be tracked if they opt-in to allow Big Red to track them.

From a marketing stand point, this is very useful information. Learning how people use their smartphones can help marketers understand what people do all day. Are they searching for movie times? Browsing the internet for news? Playing Angry Birds? Buying products from websites? Ultimately, advertisers and companies can take this information and make the user experience better on mobile handsets. Whether it is creating websites optimized for a 4-inch screen or creating apps that deliver a richer experience with a company.

Imagine walking into a grocery store and getting a coupon for your favorite ice cream because you favorited the item in the store’s app. While some people may think that is scary, it actually makes your shopping experience better. Try it for a little bit. See if the companies deliver a better user experience. You can always opt-out.

Obviously the fear of the information being abused is always there. That is why it is always important to understand who and what is accessing your information. Verizon and AT&T have made it easy for customers to disable the collection of proprietary network information. Click here for Verizon and here for AT&T.

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When talking about emerging media, mapping technology is something we take for grated. Even Apple’s iOS6 Maps debacle, shows people expect to have a accurate mapping application and it is expected to work and look how the world we see looks. No one really considers all the effort that goes into creating a digital copy of our world.  The Atlantic describes how Nokia may have the best maps available.

Playing around on the internet is a past time of mine and I cam across Nokia Maps. While Nokia has some of the best maps around – thanks to its purchase of NAVTEQ in 2007 – Nokia’s 3D mapping is on a whole other level.

Take this route from Chicago’s Willis Tower to the World Trade Center in NYC. As you map it, click the little helicopter.

Nokia 3d Maps

Then sit back and enjoy the ride, complete with stunning 3D imagery.

Here are a few screengrabs from the ride:

Chicago

Hoboken

NYC

Let me know what you think of Nokia’s 3D Mapping in the comments.