Archives for posts with tag: social media

Do you still type “g-o-o-g-l-e-.-c-o-m” into your search bar? Any chance you scroll endlessly looking for key words on a page to no avail? How about clicking through tabs and windows until your computer locks up? Chances are you are not alone. Many people do not know how to use their browsers correctly and efficiently.

For instance, Google’s Chrome browser and Mozilla’s FireFox browser know that if you don’t end a query with “.com” or “.net” etc. you are trying to search a word or phrase. Additionally Crtl+F or Command+F will pull up a “find” search box to help you find what you are looking for on a page. Over 90-percent of people do not use or know how to use the find feature that is built into your browser.

While it is not easy to learn every shortcut if you do not use it everyday, there are many resources to help you learn quickly. One is a video series started by Dan Russell. His videos outline some key feature you may not know about. The series is called “1  Minute Morceaux.” One that will instantly help is using Google to help your spelling:

There are other resources to help make browsing the web easier and more productive. Here is 20 awesome tips for Google’s Chrome broswer.

How does this relate to emerging media? When marketers create content, they need to be mindful of the audience they are catering too. Younger demographics will have a better handle on using technology and the shortcuts it provides, while older generations may be set in their ways. Utilizing search functions, with code that highlights results on a page, will help customers find what they need faster and make them feel like the experience on a company’s website is worth the time.

Please follow the US of Eric on Twitter.

McDonald’s is trying again to capture a Twitter audience, clearly learning from it’s previous missteps. McDonald’s has released a new commercial using its tie-in with the upcoming Pro Bowls and promoting the hashtag, #McDProBowl.

The campaign will be running over the next few weeks as colleges all around the country get ready for their championships. Rick Wion, director of social media for McDonald’s, told Mashable that the brand chose Twitter because of “the amount of conversation going on there” around the game.

This isn’t the first time McDonald’s tried a hashtag campaign. At the beginning of 2012, McDonald’s tried to tell the stories of its suppliers using the hashtag, #McDStories. However, the Twitter universe used the hashtag to tell their own horror stories of their experiences at McDonald’s.

Here are a few gems, courtesy of Gizmodo.

mcdstories

McDonald’s has learned from the #McDStories debacle. This time it shows. #McDProBowl is a lot harder to take advantage of, unless people post their #McDStories from the Pro Bowl…but that is less likely.

While hashtag campaigns are not new, this does mark one of the few times a major company like McDonald’s is trying it. A few other noteworthy successes have been Edge Shave Gel’s #SoIrritating campaign, Ben & Jerry’s #FairTweets promoting fair trade around the world, and The White House’s #40Dollars campaign for the payroll tax cut.

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