Facebook has started rolling out “Photo Sync” which allows Facebook at access and automatically upload photos you take on your device anywhere. The photos go into a private folder on Facebook’s servers and you approve the ones you’d like to share or delete the ones you don’t. This feature is not new, Dropbox, Google+ and Apple have allowed photo syncing for a while. Facebook just wants to make it easier to share your memories faster.

Not everyone has the feature yet, Facebook told The Verge the company is rolling it out in test batches to iOS. Android users have had the feature since August.

How does this impact media? Simple. It just got a whole lot easier for companies to upload images of events and promotions, much quicker. Take a company like Best Buy. On Black Friday Best Buy could have taken pictures of the crowds and the best door buster deals moments before the doors opened. Then the photos would be uploaded to the store’s Facebook page and shoppers could tag themselves or see the deals they are all fighting for. Allowing a store to upload photos in different ways can make for a more integrated experience.

When I was standing in line for an hour, I was checking my Facebook and other social media outlets for mentions of deals people were finding as they were going into stores. Additionally, I was checking Best Buy and others to find the best price on PS3s, TVs, and other games. Having everything right in front of me would have made for a much different experience. I would have felt more confident going into that Best Buy.

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