Do you still type “g-o-o-g-l-e-.-c-o-m” into your search bar? Any chance you scroll endlessly looking for key words on a page to no avail? How about clicking through tabs and windows until your computer locks up? Chances are you are not alone. Many people do not know how to use their browsers correctly and efficiently.

For instance, Google’s Chrome browser and Mozilla’s FireFox browser know that if you don’t end a query with “.com” or “.net” etc. you are trying to search a word or phrase. Additionally Crtl+F or Command+F will pull up a “find” search box to help you find what you are looking for on a page. Over 90-percent of people do not use or know how to use the find feature that is built into your browser.

While it is not easy to learn every shortcut if you do not use it everyday, there are many resources to help you learn quickly. One is a video series started by Dan Russell. His videos outline some key feature you may not know about. The series is called “1  Minute Morceaux.” One that will instantly help is using Google to help your spelling:

There are other resources to help make browsing the web easier and more productive. Here is 20 awesome tips for Google’s Chrome broswer.

How does this relate to emerging media? When marketers create content, they need to be mindful of the audience they are catering too. Younger demographics will have a better handle on using technology and the shortcuts it provides, while older generations may be set in their ways. Utilizing search functions, with code that highlights results on a page, will help customers find what they need faster and make them feel like the experience on a company’s website is worth the time.

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