Archives for posts with tag: Google

It has been a great year for big companies and for start ups in advertising. Here are my top 10 favorite ads of 2012 in no particular order.

1. Dollar Shave Club

Breakout success in viral marketing. Dollar Shave Club got exposure across many different outlets.

2. Nike Find Your Greatness

The Olympics welcomed many memorable advertisements. Including this one from Nike.

3. AT&T Olympics

AT&T went above and beyond for this advertisement. They incorporated results from events the day before including writing the exact times on the white board. Fast Company wrote about AT&T pulled this off.

4. Red Bull Stratos

Arguably one of the most successful campaigns.

5. Old Milwaukee

These bizarre, yet amazing commercials went viral and are still a huge hit.

6. Samsung Next Best Thing

Looking to break the mold of iPhone dominating culture, Samsung shook things up with this campaign.

7. Axe Susan Glenn

I put this video on this list simply because it didn’t involve some weird chocolate human being chased by women. Plus Kiefer Sutherland is a badass who shows he had someone he was scared of once.

8. DirecTV Charlie Sheen

Not a big fan of the Charlie Sheen craze, but this commercial by DirecTV did capture my attention.

9. Adidas The Return of Rose

While I might be biased because I am from Chicago, the Return of Rose campaign got me excited for basketball and for Derrick Rose’s return to the Chicago Bulls.

10. Google Chrome Jess Time

Google’s push for an interesting, captivating reason to switch to Google Chrome connected with millions thanks to Jess’s story.

Let me know your favorites for the year in the comments below.

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Do you still type “g-o-o-g-l-e-.-c-o-m” into your search bar? Any chance you scroll endlessly looking for key words on a page to no avail? How about clicking through tabs and windows until your computer locks up? Chances are you are not alone. Many people do not know how to use their browsers correctly and efficiently.

For instance, Google’s Chrome browser and Mozilla’s FireFox browser know that if you don’t end a query with “.com” or “.net” etc. you are trying to search a word or phrase. Additionally Crtl+F or Command+F will pull up a “find” search box to help you find what you are looking for on a page. Over 90-percent of people do not use or know how to use the find feature that is built into your browser.

While it is not easy to learn every shortcut if you do not use it everyday, there are many resources to help you learn quickly. One is a video series started by Dan Russell. His videos outline some key feature you may not know about. The series is called “1  Minute Morceaux.” One that will instantly help is using Google to help your spelling:

There are other resources to help make browsing the web easier and more productive. Here is 20 awesome tips for Google’s Chrome broswer.

How does this relate to emerging media? When marketers create content, they need to be mindful of the audience they are catering too. Younger demographics will have a better handle on using technology and the shortcuts it provides, while older generations may be set in their ways. Utilizing search functions, with code that highlights results on a page, will help customers find what they need faster and make them feel like the experience on a company’s website is worth the time.

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Facebook has started rolling out “Photo Sync” which allows Facebook at access and automatically upload photos you take on your device anywhere. The photos go into a private folder on Facebook’s servers and you approve the ones you’d like to share or delete the ones you don’t. This feature is not new, Dropbox, Google+ and Apple have allowed photo syncing for a while. Facebook just wants to make it easier to share your memories faster.

Not everyone has the feature yet, Facebook told The Verge the company is rolling it out in test batches to iOS. Android users have had the feature since August.

How does this impact media? Simple. It just got a whole lot easier for companies to upload images of events and promotions, much quicker. Take a company like Best Buy. On Black Friday Best Buy could have taken pictures of the crowds and the best door buster deals moments before the doors opened. Then the photos would be uploaded to the store’s Facebook page and shoppers could tag themselves or see the deals they are all fighting for. Allowing a store to upload photos in different ways can make for a more integrated experience.

When I was standing in line for an hour, I was checking my Facebook and other social media outlets for mentions of deals people were finding as they were going into stores. Additionally, I was checking Best Buy and others to find the best price on PS3s, TVs, and other games. Having everything right in front of me would have made for a much different experience. I would have felt more confident going into that Best Buy.

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When talking about emerging media, mapping technology is something we take for grated. Even Apple’s iOS6 Maps debacle, shows people expect to have a accurate mapping application and it is expected to work and look how the world we see looks. No one really considers all the effort that goes into creating a digital copy of our world.  The Atlantic describes how Nokia may have the best maps available.

Playing around on the internet is a past time of mine and I cam across Nokia Maps. While Nokia has some of the best maps around – thanks to its purchase of NAVTEQ in 2007 – Nokia’s 3D mapping is on a whole other level.

Take this route from Chicago’s Willis Tower to the World Trade Center in NYC. As you map it, click the little helicopter.

Nokia 3d Maps

Then sit back and enjoy the ride, complete with stunning 3D imagery.

Here are a few screengrabs from the ride:

Chicago

Hoboken

NYC

Let me know what you think of Nokia’s 3D Mapping in the comments.

It seems much of today’s world is consumed by media and it’s changing how we interact with each other. So many people do not refer to renting the latest movie, but watching the newest additions on Netflix. Party  invites are sent via Facebook and a hello is send in a 3 character “hey” text message. Never before have people been able to upload a file to a storage cloud like Google Drive or Dropbox and have access to it anywhere in the world with an internet connection. Technology is changing our world around us and for the better.

Wayne Arnold from AdAge.com, posted his Ten Digital Trends for 2012. The take away from his list is that more and more people will want their media experience to be personal. Facebook, Twitter, LinkedIn, Instagram, etc. will all have family and friends only the user would like to share that world with. Google Plus is the best representation with “circles” and categorizing contacts by their relevance to the user.

As media continues to evolve, it will continue to be tied to devices and more so the ecosystem people create for themselves. One example of this is Microsoft and the new Windows 8. Microsoft is trying to create the same ecosystem Google and Apple have created. Microsoft’s Surface is the first step to create a connected world that goes beyond the Windows 8 desktop. Nokia is set to release it’s flagship Lumia 920 in the upcoming weeks, this will be yet another step to creating an ecosystem for Windows. Nokia’s CEO, Stephen Elop has talked extensively about creating a Windows ecosystem. Even tell The Verge, he want competition from Nokia’s biggest ally, Microsoft:

“We’re encouraging of HTC and Samsung and Microsoft or whomever to have devices in the market and to be making whatever investments that helps spur the ecosystem on.”

Whether it is Google, Apple, Microsoft, or another company, people will continue to build their own media experience. Through devices, applications, programs, websites and other outlets, everyone will create their own ecosystem.