Archives for posts with tag: Facebook

There was a recent post on Buzzfeed talking about a man who wanted to come out to his parents and texted a friend about how to do it. Immediately following his conversation, when he logged into Facebook, there was an ad for a “Coming Out Coach.” So naturally, he thought Facebook was looking into his texts (Facebook says it can’t). A serious privacy concern, especially because Canada just ruled that text messages are private.

What is more likely to have happened, this man had liked, commented, or looked at something that would have matched the ad’s SEO. Facebook has the ability to track everything you do when its page is open. These supercookies (used by many companies) build a digital profile on each user and can suggest or hide content that you would not be interested in.

Humans are creatures of habit. Thus making predictions about what is going on is easy with enough information. While some may say this is an issue of personal privacy, it is really something to admire the power of analytics and technology. These same predictive analytics allowed Target to guess a girl was pregnant before her father knew.

So getting a coupon for diapers may be nice, how far is too far when it comes to what companies track and what they don’t? Also, what do companies do with children? When data is about purchases and web history, age isn’t part of it. However, if companies can guess when someone’s pregnant, then they should be able to guess a user’s age. Let me know your thoughts in the comments below.

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Bei Maejor is going to be the next Justin Bieber, at least according to future prediction by Shazam. The music tagging service is using the data it currently has from tags and internet hype to predict who is going to make it big in the next year. This is a more fun application of something called, Predictive Analytics.

The is nothing new. Companies and organizations have been using predictive analytics for years. The whole process is done through combining previously recorded data, watching trends, and plotting the data to see how history repeats itself and make predictions for the future.

One application for predictive analytics that has had a significant impact is in law enforcement. Police are looking at crime trends from years past to predict where crimes are going to happen in the future. CNN found the Santa Cruz Police Depart has used a predictive analytic system to monitor burglaries in the area. Thanks to the software, burglaries have dropped 19-percent over the course of a year.

The technology isn’t just used to catch criminals or predict the next Rhianna. Scientists use predictive analytics to forecast weather catastrophic like earthquakes, droughts, and hurricanes.  However the methods aren’t perfect. Six Italian scientists were jailed for the April 6th, 2009 earthquake that struck the Italian medieval city of L’Aquila and killed 308 people. The scientists were found to have been negligent for downplaying the potential of a catastrophic earthquake, due to the data showing the possibility was low.

Predictive Analytics is not a perfect science. It does not account for the variable of the unknown. However it can give us insight into what the future holds.

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Facebook has started rolling out “Photo Sync” which allows Facebook at access and automatically upload photos you take on your device anywhere. The photos go into a private folder on Facebook’s servers and you approve the ones you’d like to share or delete the ones you don’t. This feature is not new, Dropbox, Google+ and Apple have allowed photo syncing for a while. Facebook just wants to make it easier to share your memories faster.

Not everyone has the feature yet, Facebook told The Verge the company is rolling it out in test batches to iOS. Android users have had the feature since August.

How does this impact media? Simple. It just got a whole lot easier for companies to upload images of events and promotions, much quicker. Take a company like Best Buy. On Black Friday Best Buy could have taken pictures of the crowds and the best door buster deals moments before the doors opened. Then the photos would be uploaded to the store’s Facebook page and shoppers could tag themselves or see the deals they are all fighting for. Allowing a store to upload photos in different ways can make for a more integrated experience.

When I was standing in line for an hour, I was checking my Facebook and other social media outlets for mentions of deals people were finding as they were going into stores. Additionally, I was checking Best Buy and others to find the best price on PS3s, TVs, and other games. Having everything right in front of me would have made for a much different experience. I would have felt more confident going into that Best Buy.

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It seems much of today’s world is consumed by media and it’s changing how we interact with each other. So many people do not refer to renting the latest movie, but watching the newest additions on Netflix. Party  invites are sent via Facebook and a hello is send in a 3 character “hey” text message. Never before have people been able to upload a file to a storage cloud like Google Drive or Dropbox and have access to it anywhere in the world with an internet connection. Technology is changing our world around us and for the better.

Wayne Arnold from AdAge.com, posted his Ten Digital Trends for 2012. The take away from his list is that more and more people will want their media experience to be personal. Facebook, Twitter, LinkedIn, Instagram, etc. will all have family and friends only the user would like to share that world with. Google Plus is the best representation with “circles” and categorizing contacts by their relevance to the user.

As media continues to evolve, it will continue to be tied to devices and more so the ecosystem people create for themselves. One example of this is Microsoft and the new Windows 8. Microsoft is trying to create the same ecosystem Google and Apple have created. Microsoft’s Surface is the first step to create a connected world that goes beyond the Windows 8 desktop. Nokia is set to release it’s flagship Lumia 920 in the upcoming weeks, this will be yet another step to creating an ecosystem for Windows. Nokia’s CEO, Stephen Elop has talked extensively about creating a Windows ecosystem. Even tell The Verge, he want competition from Nokia’s biggest ally, Microsoft:

“We’re encouraging of HTC and Samsung and Microsoft or whomever to have devices in the market and to be making whatever investments that helps spur the ecosystem on.”

Whether it is Google, Apple, Microsoft, or another company, people will continue to build their own media experience. Through devices, applications, programs, websites and other outlets, everyone will create their own ecosystem.