Archives for posts with tag: Emerging Media

McDonald’s is trying again to capture a Twitter audience, clearly learning from it’s previous missteps. McDonald’s has released a new commercial using its tie-in with the upcoming Pro Bowls and promoting the hashtag, #McDProBowl.

The campaign will be running over the next few weeks as colleges all around the country get ready for their championships. Rick Wion, director of social media for McDonald’s, told Mashable that the brand chose Twitter because of “the amount of conversation going on there” around the game.

This isn’t the first time McDonald’s tried a hashtag campaign. At the beginning of 2012, McDonald’s tried to tell the stories of its suppliers using the hashtag, #McDStories. However, the Twitter universe used the hashtag to tell their own horror stories of their experiences at McDonald’s.

Here are a few gems, courtesy of Gizmodo.

mcdstories

McDonald’s has learned from the #McDStories debacle. This time it shows. #McDProBowl is a lot harder to take advantage of, unless people post their #McDStories from the Pro Bowl…but that is less likely.

While hashtag campaigns are not new, this does mark one of the few times a major company like McDonald’s is trying it. A few other noteworthy successes have been Edge Shave Gel’s #SoIrritating campaign, Ben & Jerry’s #FairTweets promoting fair trade around the world, and The White House’s #40Dollars campaign for the payroll tax cut.

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It seems much of today’s world is consumed by media and it’s changing how we interact with each other. So many people do not refer to renting the latest movie, but watching the newest additions on Netflix. Party  invites are sent via Facebook and a hello is send in a 3 character “hey” text message. Never before have people been able to upload a file to a storage cloud like Google Drive or Dropbox and have access to it anywhere in the world with an internet connection. Technology is changing our world around us and for the better.

Wayne Arnold from AdAge.com, posted his Ten Digital Trends for 2012. The take away from his list is that more and more people will want their media experience to be personal. Facebook, Twitter, LinkedIn, Instagram, etc. will all have family and friends only the user would like to share that world with. Google Plus is the best representation with “circles” and categorizing contacts by their relevance to the user.

As media continues to evolve, it will continue to be tied to devices and more so the ecosystem people create for themselves. One example of this is Microsoft and the new Windows 8. Microsoft is trying to create the same ecosystem Google and Apple have created. Microsoft’s Surface is the first step to create a connected world that goes beyond the Windows 8 desktop. Nokia is set to release it’s flagship Lumia 920 in the upcoming weeks, this will be yet another step to creating an ecosystem for Windows. Nokia’s CEO, Stephen Elop has talked extensively about creating a Windows ecosystem. Even tell The Verge, he want competition from Nokia’s biggest ally, Microsoft:

“We’re encouraging of HTC and Samsung and Microsoft or whomever to have devices in the market and to be making whatever investments that helps spur the ecosystem on.”

Whether it is Google, Apple, Microsoft, or another company, people will continue to build their own media experience. Through devices, applications, programs, websites and other outlets, everyone will create their own ecosystem.