It has been a great year for big companies and for start ups in advertising. Here are my top 10 favorite ads of 2012 in no particular order.
1. Dollar Shave Club
Breakout success in viral marketing. Dollar Shave Club got exposure across many different outlets.
2. Nike Find Your Greatness
The Olympics welcomed many memorable advertisements. Including this one from Nike.
3. AT&T Olympics
AT&T went above and beyond for this advertisement. They incorporated results from events the day before including writing the exact times on the white board. Fast Company wrote about AT&T pulled this off.
4. Red Bull Stratos
Arguably one of the most successful campaigns.
5. Old Milwaukee
These bizarre, yet amazing commercials went viral and are still a huge hit.
6. Samsung Next Best Thing
Looking to break the mold of iPhone dominating culture, Samsung shook things up with this campaign.
7. Axe Susan Glenn
I put this video on this list simply because it didn’t involve some weird chocolate human being chased by women. Plus Kiefer Sutherland is a badass who shows he had someone he was scared of once.
8. DirecTV Charlie Sheen
Not a big fan of the Charlie Sheen craze, but this commercial by DirecTV did capture my attention.
9. Adidas The Return of Rose
While I might be biased because I am from Chicago, the Return of Rose campaign got me excited for basketball and for Derrick Rose’s return to the Chicago Bulls.
10. Google Chrome Jess Time
Google’s push for an interesting, captivating reason to switch to Google Chrome connected with millions thanks to Jess’s story.
Let me know your favorites for the year in the comments below.
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