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It has been a great year for big companies and for start ups in advertising. Here are my top 10 favorite ads of 2012 in no particular order.

1. Dollar Shave Club

Breakout success in viral marketing. Dollar Shave Club got exposure across many different outlets.

2. Nike Find Your Greatness

The Olympics welcomed many memorable advertisements. Including this one from Nike.

3. AT&T Olympics

AT&T went above and beyond for this advertisement. They incorporated results from events the day before including writing the exact times on the white board. Fast Company wrote about AT&T pulled this off.

4. Red Bull Stratos

Arguably one of the most successful campaigns.

5. Old Milwaukee

These bizarre, yet amazing commercials went viral and are still a huge hit.

6. Samsung Next Best Thing

Looking to break the mold of iPhone dominating culture, Samsung shook things up with this campaign.

7. Axe Susan Glenn

I put this video on this list simply because it didn’t involve some weird chocolate human being chased by women. Plus Kiefer Sutherland is a badass who shows he had someone he was scared of once.

8. DirecTV Charlie Sheen

Not a big fan of the Charlie Sheen craze, but this commercial by DirecTV did capture my attention.

9. Adidas The Return of Rose

While I might be biased because I am from Chicago, the Return of Rose campaign got me excited for basketball and for Derrick Rose’s return to the Chicago Bulls.

10. Google Chrome Jess Time

Google’s push for an interesting, captivating reason to switch to Google Chrome connected with millions thanks to Jess’s story.

Let me know your favorites for the year in the comments below.

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Advertisements

Verizon Wireless is launching a new premium ad service for advertisers. The precision marketing effort is called Verizon Selects. The goal is to allow advertisers to send customers advertisements based on the use of the internet and apps on their smartphones. The program also utilizes location data to help deliver coupons and other promotions tailored to a users interests. AT&T has a similar program in place as well.

Verizon defends the service by saying the ads will benefit the user. Before any customers jump ship, Verizon says customers will only be tracked if they opt-in to allow Big Red to track them.

From a marketing stand point, this is very useful information. Learning how people use their smartphones can help marketers understand what people do all day. Are they searching for movie times? Browsing the internet for news? Playing Angry Birds? Buying products from websites? Ultimately, advertisers and companies can take this information and make the user experience better on mobile handsets. Whether it is creating websites optimized for a 4-inch screen or creating apps that deliver a richer experience with a company.

Imagine walking into a grocery store and getting a coupon for your favorite ice cream because you favorited the item in the store’s app. While some people may think that is scary, it actually makes your shopping experience better. Try it for a little bit. See if the companies deliver a better user experience. You can always opt-out.

Obviously the fear of the information being abused is always there. That is why it is always important to understand who and what is accessing your information. Verizon and AT&T have made it easy for customers to disable the collection of proprietary network information. Click here for Verizon and here for AT&T.

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