Archives for posts with tag: adidas

While I’d never be able to make any sort of living off of golf, I love the game. And this weekend is the British Open. Adidas and TaylorMade make the best golf gear, in my opinion, but this isn’t a post about how much I love golf. It’s about Adidas marketing their line of Gore-Tex Golf Clothes in an awesome way. Check out this video:

If there is one thing I learned about playing golf, it’s that companies love to tell you that their product is the best and will make your game better. This time Adidas went one step further and built a simulator to prove their Gore-Tex clothing line is better. Granted both Dustin Johnson and Martin Laird are decked out in $550 worth of digs, this simulator is a great use of marketing tactics to build buzz.

The combination of exciting, random weather events,  and superior performance golf, creates a lasting guerrilla marketing campaign for Adidas that other companies cannot match.

h/t to BroBible

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It has been a great year for big companies and for start ups in advertising. Here are my top 10 favorite ads of 2012 in no particular order.

1. Dollar Shave Club

Breakout success in viral marketing. Dollar Shave Club got exposure across many different outlets.

2. Nike Find Your Greatness

The Olympics welcomed many memorable advertisements. Including this one from Nike.

3. AT&T Olympics

AT&T went above and beyond for this advertisement. They incorporated results from events the day before including writing the exact times on the white board. Fast Company wrote about AT&T pulled this off.

4. Red Bull Stratos

Arguably one of the most successful campaigns.

5. Old Milwaukee

These bizarre, yet amazing commercials went viral and are still a huge hit.

6. Samsung Next Best Thing

Looking to break the mold of iPhone dominating culture, Samsung shook things up with this campaign.

7. Axe Susan Glenn

I put this video on this list simply because it didn’t involve some weird chocolate human being chased by women. Plus Kiefer Sutherland is a badass who shows he had someone he was scared of once.

8. DirecTV Charlie Sheen

Not a big fan of the Charlie Sheen craze, but this commercial by DirecTV did capture my attention.

9. Adidas The Return of Rose

While I might be biased because I am from Chicago, the Return of Rose campaign got me excited for basketball and for Derrick Rose’s return to the Chicago Bulls.

10. Google Chrome Jess Time

Google’s push for an interesting, captivating reason to switch to Google Chrome connected with millions thanks to Jess’s story.

Let me know your favorites for the year in the comments below.

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