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Retailers are starting to experiment with “shoppable videos.” These YouTube videos have embedded boxes laid on top of the video and allow the view to click on items the retailer wants them to purchase. In Juicy Couture’s new “California Dreaming” video, boxes faintly appear over new items available in Juicy’s collection.

Shoppable videos can have a lot of implications for retailers as they create video content and expect the user to click through to get more information. However, is it worth it?

KISSmetrics found 64-85 percent of people are more likely to buy a product after watching a product video. And comScore found that 38 percent of people feel online videos are more memorable than TV ads.  The company, Shoeline.com, said it saw online sale conversions increase by 44 percent because they used videos to showcase their products. Other merchants like Archie McPhee saw an increase by 30 percent, and Treepedia found a ecommerce video platform increased conversion rates from 14 to over 113 percent based on different products.

So to answer whether “shoppable videos” are worth it, they very much are.

As consumers we can expect more videos to shop products to us. As FastCompany says, there will soon be a day when you can click on an outfit from your favorite show and wear what the cast is wearing; we aren’t there yet, but this brings us a little bit closer.

What do you think? Cool or lame? Can shoppable videos change the way you shop online? Let your reactions in the comments below.

When talking about emerging media, mapping technology is something we take for grated. Even Apple’s iOS6 Maps debacle, shows people expect to have a accurate mapping application and it is expected to work and look how the world we see looks. No one really considers all the effort that goes into creating a digital copy of our world.  The Atlantic describes how Nokia may have the best maps available.

Playing around on the internet is a past time of mine and I cam across Nokia Maps. While Nokia has some of the best maps around – thanks to its purchase of NAVTEQ in 2007 – Nokia’s 3D mapping is on a whole other level.

Take this route from Chicago’s Willis Tower to the World Trade Center in NYC. As you map it, click the little helicopter.

Nokia 3d Maps

Then sit back and enjoy the ride, complete with stunning 3D imagery.

Here are a few screengrabs from the ride:

Chicago

Hoboken

NYC

Let me know what you think of Nokia’s 3D Mapping in the comments.

It seems much of today’s world is consumed by media and it’s changing how we interact with each other. So many people do not refer to renting the latest movie, but watching the newest additions on Netflix. Party  invites are sent via Facebook and a hello is send in a 3 character “hey” text message. Never before have people been able to upload a file to a storage cloud like Google Drive or Dropbox and have access to it anywhere in the world with an internet connection. Technology is changing our world around us and for the better.

Wayne Arnold from AdAge.com, posted his Ten Digital Trends for 2012. The take away from his list is that more and more people will want their media experience to be personal. Facebook, Twitter, LinkedIn, Instagram, etc. will all have family and friends only the user would like to share that world with. Google Plus is the best representation with “circles” and categorizing contacts by their relevance to the user.

As media continues to evolve, it will continue to be tied to devices and more so the ecosystem people create for themselves. One example of this is Microsoft and the new Windows 8. Microsoft is trying to create the same ecosystem Google and Apple have created. Microsoft’s Surface is the first step to create a connected world that goes beyond the Windows 8 desktop. Nokia is set to release it’s flagship Lumia 920 in the upcoming weeks, this will be yet another step to creating an ecosystem for Windows. Nokia’s CEO, Stephen Elop has talked extensively about creating a Windows ecosystem. Even tell The Verge, he want competition from Nokia’s biggest ally, Microsoft:

“We’re encouraging of HTC and Samsung and Microsoft or whomever to have devices in the market and to be making whatever investments that helps spur the ecosystem on.”

Whether it is Google, Apple, Microsoft, or another company, people will continue to build their own media experience. Through devices, applications, programs, websites and other outlets, everyone will create their own ecosystem.