Retailers are starting to experiment with “shoppable videos.” These YouTube videos have embedded boxes laid on top of the video and allow the view to click on items the retailer wants them to purchase. In Juicy Couture’s new “California Dreaming” video, boxes faintly appear over new items available in Juicy’s collection.

Shoppable videos can have a lot of implications for retailers as they create video content and expect the user to click through to get more information. However, is it worth it?

KISSmetrics found 64-85 percent of people are more likely to buy a product after watching a product video. And comScore found that 38 percent of people feel online videos are more memorable than TV ads.  The company, Shoeline.com, said it saw online sale conversions increase by 44 percent because they used videos to showcase their products. Other merchants like Archie McPhee saw an increase by 30 percent, and Treepedia found a ecommerce video platform increased conversion rates from 14 to over 113 percent based on different products.

So to answer whether “shoppable videos” are worth it, they very much are.

As consumers we can expect more videos to shop products to us. As FastCompany says, there will soon be a day when you can click on an outfit from your favorite show and wear what the cast is wearing; we aren’t there yet, but this brings us a little bit closer.

What do you think? Cool or lame? Can shoppable videos change the way you shop online? Let your reactions in the comments below.

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